Brands are like icebergs.

October 26, 2023

There’s more to what you see.
Brands run deep.

What customers experience is indicative of what enables and supports that experience.
This is why great strategy-led design goes beyond the aesthetic, or the visible.

Customer Experience shapes the value of your Brand more than anything else.

Yet, what customers see and experience is only the tip of the iceberg – it’s made possible by everything underneath – the people, the systems, the tech, the innovative ideas, the dreams and grit of brave entrepreneurs that chase the often impossible.

Marketing makes promises.
CX keeps those promises.
Brand seamlessly connects it all.

At ARK, we like to go deep and design along the entire iceberg when building transformative and powerful brands.