Creating value through design.

Providing strategy-led design and innovation to forward-thinking organisations across the globe since 2005.

Design Strategy.

Our design & innovation firm sits at the nexus of creative advertising agencies and strategic management consulting firms. We get to combine analytical and creative thinking to guide our clients’ decisions across the entire business.

<!-- -->



Guiding organisations through the innovation process to create customer and business value through design.

  • Product Design
  • Service Design
  • Experience Design
  • Digital Transformation
  • Design Thinking Culture
  • Change Engagement

Brand Creation
& Development

Creating long-term and agile brand strategies, brand stories, brand identities and their design systems.

  • Brand Strategy
  • Brand Creation & Naming
  • Rebranding
  • Design Systems
  • Brand Extension
  • Packaging & Retail

& Environments

Enhancing built environments to support business functions and improve human experiences.

  • Spatial Design
  • Architecture & Interior Design
  • Signage & Wayfinding Systems
  • Space & Place Identity
  • Placemaking
  • Project Management

& Communication

Developing engaging storytelling and valuable interactions that connect with customers in meaningful ways.

  • Marketing Strategy
  • GTM & Growth Strategy
  • Application Development
  • Digital & Interaction Design
  • Advertising & Storytelling
  • Content Marketing

Integrated Brand Experiences

Our Integrated Brand Experience™ model helps organisations make the right decisions for success, and guides them through the innovation process to recognise opportunities and focus on the right issues that matter to customers and business.

iBX Innovation Framework

The ARK iBX™ innovation framework helps us see the big picture and the little details that formulate our total brand value, including the Strategic Brand Positioning, Customer Experience (CX), Product Value Metrics, Service Blueprints, Marketing Effectiveness, Digital Transformation and other key brand touchpoints.

Interested in creating a remarkable brand, product, service or marketing experience? Our design strategy team would be happy to get you started.

Get in Touch


Creating new businesses, products, services, customer experiences, and brands. This is the core of innovation.


Scaling brands, processes, design systems and campaigns across wider markets and with new audiences.


Evolving organizations to transform their value and reconnect with customers in today’s digital-first world.

A simplicated
approach to design.

Some call it Design Thinking, we call it Simplicating.
An agile, insight-driven and strategy-led creative, iterative and considered approach to solving problems.

That’s a lot of jargon. Let’s just say creating things that matter is something we know how to do very well.

People & Culture.

Our multidisciplinary team is group of highly skilled and motivated people from diverse cultural and professional backgrounds, working closely together to deliver best-in-class experiences, products, platforms and content.

Our flat agency structure affords our clients the opportunity to directly engage with the core team, allowing closer and more efficient client-agency partnerships.

Interested in joining our team? Check out our careers page.