Brands are like icebergs.
October 26, 2023 9:20 amThere’s more to what you see.Brands run deep. What customers experience is indicative of what enables and supports that experience.This... View Article
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Working together, apart.
March 16, 2020 7:49 am Leave your thoughtsLast Sunday, after the President’s announcement, we jumped on our ARK WhatsApp group and had a chat about the Covid-19... View Article
Give Your Product a Fighting Chance
June 26, 2017 12:13 pmModern retailing and brand design is wrongly predicated on the notion that shoppers make rational, informed decisions; in truth, the... View Article
A Good Brand Name: Determining Factors
May 26, 2017 12:28 pm Leave your thoughtsKnowing what name to call your company or product is one of the first and main brand decisions you’ll have... View Article
Business Process Mapping
May 14, 2017 12:23 pm Leave your thoughtsKenya has seen a rise in small enterprises owned by business owners who experienced rapid growth, but eventually hit a... View Article
Solving Business Problems Through Brand Building
September 2, 2016 1:39 pm Leave your thoughtsWhen asked what brand is, many will say: a logo, colour palette or a tagline. They are not wrong but... View Article