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Working together, apart.

March 16, 2020 7:49 am Published by noah Leave your thoughts

Last Sunday, after the President’s announcement, we jumped on our ARK WhatsApp group and had a chat about the Covid-19... View Article

Give Your Product a Fighting Chance

June 26, 2017 12:13 pm Published by Fady Rostom

Modern retailing and brand design is wrongly predicated on the notion that shoppers make rational, informed decisions; in truth, the... View Article

A Good Brand Name: Determining Factors

May 26, 2017 12:28 pm Published by Fady Rostom Leave your thoughts

Knowing what name to call your company or product is one of the first and main brand decisions you’ll have... View Article

Business Process Mapping

May 14, 2017 12:23 pm Published by Fady Rostom Leave your thoughts

Kenya has seen a rise in small enterprises owned by business owners who experienced rapid growth, but eventually hit a... View Article

Solving Business Problems Through Brand Building

September 2, 2016 1:39 pm Published by Fady Rostom Leave your thoughts

When asked what brand is, many will say: a logo, colour palette or a tagline. They are not wrong but... View Article