CASE STUDY – Abony Dairies

A Taste of Heaven

Creating the brand identity and packaging system for the premium Abony dairy brand.

Brand StrategyIdentity & Design SystemPackaging & Retail

Ultramodern Dairy

From birth, the calves are named to follow their lineage, pampered and fed on whole grain feeds mixed with naturally occurring sugars and salts. They grow to become some of the finest dairy cattle in the land, each able to produce an average of 40 litres of quality, luscious, wholesome milk on a given day. This is what marks the genesis of the Abony brand of quality dairy products.

Brand Identity

We created the brand identity system for the premium Abony dairy brand.

Crafted letter forms were designed to honour the well-established heritage, yet remain young and light-hearted. The wordmark’s typeforms were also balanced to represent the wholesome richness found in high quality dairy products, while maintaining versatility for an extended like of products.

A Premium Packaging Design System

Abony dairy products are amongst the finest forms of decadence in the world, made from all-natural ingredients. This deserved packaging that stood out from what was available in the market and designed to match its positioning.

We created a packaging design system to represent variations of flavour and zero sugar alternatives across the brand and dairy category. All tied together by the home of Abony, the highlands of Kenya.

Premium Yoghurt

To position Abony Yoghurt as premium, we looked at 4 key factors as to what distinguishes products as ‘Premium.’ We studied the market and differentiated across: The Shape and Structure, The Sensory Experience, Less is More and Uniqueness within the Category.

Zero Sugar Yoghurt

Appealing to the health conscious consumer, we created a design system that allows to differentiate the Zero Sugar variant, while maintaining a consistent design language.

Personalised Foil Tops

The Amboni Farm is deep rooted with the founding family, with each cow known by name, greeted and pampered everyday. The yoghurt foil captures personal memos from each cow on the farm, showcasing the time and attention to detail in the carefully crafted process of creating Abony products. From the careful selection of cows and bulls from a distinguished pedigree stock, to achieving a silky and heavenly scoop with every bite.

Artisanal Cheese

Abony’s artisanal cheese extends the design language from the yoghurt, through the unique and culturally significant representation of Mt. Kenya and the Amboni Farm.