Brand Audits & Health Checks

Diagnose, prescribe, revive.

Continuous brand-health tracking helps leaders prioritise spend, course-correct messaging, and protect long-term equity.

Evaluate logo, colour, and imagery usage across channels to uncover dilution or misalignment.

Analyse copy across owned, earned, and paid touch-points for clarity, consistency, and SEO.

Competitive analysis measures relevance, differentiation, and credibility, guiding repositioning decisions.

Field and digital mystery shopping reveal experiential gaps affecting loyalty and NPS.

ARK’s proprietary scoring tool links brand touch-point consistency to financial KPIs, enabling data-driven investment.