Onwards & Upwards

Symbion International

Context

Symbion is a leading multinational architectural firm with a rich heritage spanning over 35 years in East and Southern Africa. Symbion partnered with ARK to tell their story in a compelling manner, reflecting their heritage as well as embracing a modern outlook.  

This was the premise of a rebrand that embodied their success, as they continue to expand to new verticals.

Audit & Strategy

Firm’s History

Our comprehensive audit examined Symbion’s internal and external touch points seeking to ultimately strengthen its brand positioning.

We also documented their journey and milestones achieved as the company grew beyond the Kenyan borders.

Strategy

Once we had an understanding of the brand’s contextual position and identified existing opportunities, we developed a strategy. It would capture the essence of the brand, ensuring it was aligned as they grew, and reinforce its vision & values through its expansion plans.

Our strategy further defined Symbion’s Vision, Values, Promise, Culture and Thought leadership. This would serve as a guiding compass for future brand alignment efforts.

Rebrand

Brand Identity

The concept behind the logo focuses on a theme that reflects corporate elegance & respectability.

Brand Architecture

The firm’s expansion had led to a diversification in their skills and services. We created sub-brand identities for each of the main focuses.

Symbion had formed an association with RMJM Africa, a renowned architectural firm across the continent. This strengthened presence for both entities and deserved a identity in-line with the system we developed.

 

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Brand Application

 

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Communication Design

Print

We proceeded to create various marketing materials for the brand, including a coffee table company profile.

Digital

We developed their website IA & UI in accordance with the brand strategy and visual language.

 

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