We create value in brands.

We partner with organizations to build better products, design memorable experiences, and create meaningful & lasting connections. Based in Nairobi, we’ve been creating and strengthening brands throughout the region and on the global stage for over a decade.

Our Services

We create innovative and immersive experiences, seamlessly across the digital and physical worlds.

  • Brand

    Building charismatic and powerful brands.

    • Brand Audit & Insights
    • Brand Strategy & Positioning
    • Brand Culture Alignment
    • Rebranding
    • Brand Creation & Naming
    • Identity Systems & Extension
  • Design

    Turning bold ideas into delightful experiences.

    • Innovation & Design Thinking
    • Design Systems
    • Product Design
    • Service Design
    • Information Design
    • Packaging & Retail
    • Wayfinding & Signage Systems
    • Space & Environmental Design
  • Digital

    Immersive human connections in a digital world.

    • Digital Strategy
    • Web & Mobile
    • Experience Design / UX
    • Online Platforms
    • Application Development
  • Content

    Compelling and creative storytelling that connects.

    • Advertising
    • Integrated Marketing
    • Communication Design
    • Branded Content
    • Content Marketing
    • Photography & Film
  • We are innovators.

    We see innovation as useful & disruptive ideas, beautifully executed.
    We turn these good ideas into great experiences through design.

  • We are simple.

    No suits, no jargon, no clutter, no fancy titles, straight talking, no bs.
    We also believe in the simplicity of things.
    Life’s too busy and complicated already. We like simple.

  • We are designers.

    We create immersive experiences - seamlessly across the digital and physical worlds - everywhere your brand interacts with your customer.

  • We are ambidextrous.

    We bring together the perfect fusion between strategic thinking and artistic creativity.

  • We are makers.

    We get our hands dirty.
    We prototype, we solder, we iterate, we code, we film, we glue, we stitch.

  • We are adaptable.

    We customize our approach to every single project.
    We don’t have cookie cutters, those critters can cut you!

  • We are optimists.

    We see a bright future ahead, and we're here to make it so.
    We love our work, and that's how great things happen.
    We take our work seriously, ourselves less so.

  • We are perfectionists.

    Good isn’t good enough.
    We never settle until it’s remarkable.
    It’s all in the details.

  • We are brutally honest.

    We have firm beliefs and strong convictions.
    We're opinionated too, and have the guts to challenge, and be challenged.

  • We are a small agency that does big things.

    We’re a local agency with a global perspective.
    We’re small enough to solve big problems.

  • We are working on what’s next.

    We make things that matter.
    Whatever that may be, we’d love to build it with you.

  • We are a lightbulbs factory.

    OK, not really.
    But we certainly know how to make ideas.
    Big, bold, bright ones.

  • We are curious.

    We’re obsessive makers driven by our curiosity of “what could be”.
    That makes for a lot of head-scratching.

  • We are who we are.

    Some call us eclectic, others see us as eccentric.
    We’re simply a bunch of friends who love working together.
    We have different backgrounds, perspectives, and shoe sizes.

Our Approach

Our process is inspired by a key principle – the power of simplicity.
Over the years we have honed and polished our method, fusing strategy with creativity and technology to deliver exceptional products. Our method remains an adaptable human-centred approach, tested and proven over time.

  • Understanding

    A collaborative discovery phase, where we listen, observe and understand. We study the full context of your brand and organization to form key insights – from the little details to the big picture.

  • Simplifying

    An immersive strategic phase, where opportunities are identified and methods to maximise them are developed. We fuse strategy workshops and creative ideation to crystallise bold and innovative concepts into systems that work.

  • Creating

    A design implementation phase, where we build on ideas to create beautiful experiences and meaningful connections. We create useful products delivered through engaging experiences – everywhere your brand interacts with its audience.