Throughout the 3 years we worked with Zuku, a few website versions and mini-sites were developed.
We launched Zuku with a campaign fueled by creating curiosity, and was based on generating interest in the brand. The Zuku website was the perfect place to tell Kenya about Zuku and what was on offer, as well as point users to the campaign's online viral ads.
Once the billboards went up, the spike in traffic to the website was pretty clear, and we were happy to see the first result of the launch campaign.
During the "Internet Wars" of 2009, every company was trying to sign as many clients as they could to their services. Competition was fierce, and unfortunately, many campaign messages were not factual and misleading.
In an effort to clarify Zuku's Broadband product offering, as well as sign on more clients, we embarked on a price cut campaign, with spot-activations at malls, internet ads, and mainstream outdoor advertising.
Zuku had the advantage of offering Unlimited Broadband (compared to capped bandwidth offered by competing companies). The big idea was to show prospective customers what package would be best suited for them based on their surfing habits, plus we included a live comparison to what they'd be paying for had they chosen competitor's products based on those same surfing habits. Zuku won hands down.
2010 - Full Triple Play Website
One year later, the construction of the first phase of the triple-play network was almost complete, and we were ready to extend the brand's new visual feel to match the new space-age products on offer.
This new look was launched into galactic cyberspace with a brand spankin' new space-age website…. wooohoooo!
To manage expectations & filter users geographically, the entire site architecture was designed around this, ensuring folks covered by the available networks had access to the right packages.
In addition, a hybrid GIS map was built to show the various networks and the extent of their coverage.
Once a user's geo-location was set, next came the product pages.
The Super-Duper Bundle Module
Clients had 3 Broadband and 6 TV package to choose from, each at different prices, and with different equipment. We wanted to simplify this pricing and discount matrix, and encourage bundling combos. To clarify pricing & equipment combinations, we built a customized bundling module using Flash technology.
A minisite was also developed specifically for the ZukuBiz product set, targeted purely at corporates & SMEs.
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