Standard Chartered 100 Years Advertising Campaign
In 2011, Standard Chartered Bank celebrated a century in Kenya. We were called upon to celebrate with them.
The morning of 11th January 1911 is the date when the sisal ribbons were cut using a 17th century Portuguese sword, and oak doors to their Treasury Square Mombasa branch were opened to the public. Many more refined ribbons and open doors later, StanChart has become one of the most profitable financial institutions in Kenya. From being housed in mud houses in Eldoret in 1914, very 'secure' tents in Kabarnet in 1989, to today's 2.3 billion complex in Westlands, StanChart has been there, done that.
We needed to show that StanChart has been part of Kenya since the days it was part of British East Africa, so we picked Kenya's greatest moments in history and incorporated them into the communication.
Internationally, Kenya's history can easily be mapped using our world-beating achievements in athletics. That is why we chose to carry the StanChart flag high and infuse patriotism using the Kipchoge Keino execution.
Rallying is another Kenyan great. The Safari Rally still is the world's greatest rally. Again, a play on patriotism was used in this execution.
We chose to get straight to the point with the billboards and dropped the body copy because of the little eyeball time billboards have.
During an exclusive dinner with clients, together with Washamba Unlimited, we created the following slideshow to showcase Standard Chartered's milestones over the past century.
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