Ridgeback cater to discerning clients to whom safety and security are high in the priority list of their operations in Africa. To effectively communicate with their clientele, they looked for a team that understood the market well and how to best reach out to them through print communication. After our first meeting, we shook hands and got down to work.
Ridgeback are big on protecting, advising and training. Each strength is different from the other, and are yet interlinked and can’t operate independent of each other. Taking this into consideration, we developed a 3-part brochure with very subtle differences in its sections.
Page layout was serious without being snobbish, classy without being uptight. We deliberately used lots of negative space to communicate the premium nature of the Ridgeback offering.
Photographs were commissioned by Ridgeback to an external photographer. We collaborated to select the most appropriate for each section.
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