Milele FM Advertising Campaign

Milele FM Advertising Campaign

Milele FM's brief came in an audio CD with their sample playlist. "They don't make music like they used to" was the chorus response after listening to the hooks of a couple of songs.

We didn't require much explaining from client and were eager to start working on the launch campaign.

We went with the golden / sepia look with slight grunge to give the retro look. 

Swahili is the station's language so we chose it for the headlines of the print campaign.