Infinet Brand Identity
Africa Online was started in 1994 and was Kenya's first ISP. Growth over the years saw it attract more corporate clients while the competition ate up its share of domestic clients. Infinet was based on portable iBurst technology, and was launched to recoup AFOL's domestic market share. At about this time, we received a 23kb email inviting us to a pitch for the Infinet launch campaign.
Creating the Identity
After celebrating winning the pitch over some hot pies, we found some work had been done by a Nairobi design shop on the Infinet identity.
We then differentiated the various internet subscription packages using color.
In partnership with Jim Chuchu, we chose to go with the candid look for the imagery and shot on location, instead of in a studio in front of a green screen. Your average young Kenyan - not professional models - were used to take authenticity a notch higher.
Packaging was developed for the modems, as well as top-up card designs. These were also used in Ghana and Tanzania where the Infinet brand was marketed.
Top-up cards for Kenya, Ghana and Tanzania
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