East FM Moving East Print Ad
East FM is Kenya's first radio station dedicated to Kenyans of Asian origin. Ever since launch, it had broadcast on 106FM. A change in Kenyan broadcast systems forced many radio stations to adjust their broadcast frequencies. East FM wasn't left out.
Keep it Simple
None of us had listened to East FM for longer than a couple of seconds, but we understood the brief. It presented a chance to do an ad that would engage the target audience; something different from the pedestrian work other radio stations were doing.
The result was effective communication of the frequency change as well as picking off more listeners from the competition, thanks to this simple ad.
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