EACP Brand Identity

EACP Brand Identity

We live in an interesting continent: in Botswana, money is called pula. So is rain. So when it rains money, it pula pulas.

Meanwhile, back in Kenya, East Africa Capital Partners, were managing the ATMT Fund and needed an identity.
After we agreed on the pulas, we got down to business.

ATMT and EACP are two sides of the same coin. Their identity needed to reflect this.

The sign that will greet you when you pula them a visit.

Correspondence from them will look something like this.