Africa Tenders Brand Identity
Our client believes in Africa and its untapped potential, just like us. Over a nice cold drink one hot afternoon, he told us about the business idea and vision he had. He didn't have a name for the company.
By the time we took the last swigs of our drinks, we had agreed on a name and even sketched a draft logo on a serviette. He was impressed - we knew because he picked up the tab!
We transferred the idea on the precious napkin onto computer, and worked on finding a suitable typface to complement the blocky style. We however played around with it, adjusting kerning and character shapes a notch here and a little there to give it an edgy look that would match the shape of Africa, comprised of the "orange tender documents" created.
We presented this to the client a couple of days later. High fives and firm handshakes were traded freely. Simples.
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