It's April Fools' Day! Some of us got pranked by the public transport system, or rather lack of it, on our morning commute to the office, others read ridiculously unconvincing stories in the media and the rest saw great brand engagement based around this day of tomfoolery.
Brands who (yes, who - because brands have personalities) want to nail customer engagement techniques should always keep these golden nuggets of wisdom in mind:
- customers are people
- people are emotional