PROJECT MANAGER / Teaspoon Polisher

 

Working at ARK gives you the opportunity to work with some of the most creative people, and in a very exciting industry.

We're perfectionists, and we all work hard. We enjoy time away from work too - that's usually when we get our most innovative ideas.

 

Building Brands at ARK

Categories: 

CREATIVE DESIGNER / OCD Champion

 

Working at ARK gives you the opportunity to work with some of the most creative people, and in a very exciting industry.

We're perfectionists, and we all work hard. We enjoy time away from work too - that's usually when we get our most innovative ideas.

 

Design at ARK

Categories: 

Full Tank Start to 2015

Most of the folks in our office ride into work in the morning but every once in a while we conform to the Nairobi norm and drive into work, alone in our five seater cars stuck in endless traffic and all heading in the same direction from the same direction. Like we said, it's the Nairobi norm.

When petrol prices dropped we also joined in the jubilation. Our delight led us to think why hadn’t this happened sooner? Global crude oil prices had dropped 40% in the last 6 months and this surely should have been reflected in the local fuel pump prices. 

Categories: 

Genericide

At times the impact of brand can be so powerful that it takes on a whole new life of it’s own. Earlier this week a certain so and so at the ARK offices complained “I washed my jacket and it now smells of Omo ya Ariel.”  

Wait… what? Omo ya Ariel?! 

Sellotape, Elianto, Blue Band, M-pesa ya Airtel, Thermos, Orbit, Big G, Cutex, Hedex, Panadol, Nissan… and many more brand names have now become generic terms to describe a product category in Kenyan colloquial terms. 

Categories: 

The Value of Brand

"What is brand and why is it important?”

 A question that ARK is all too familiar with being asked and always glad to answer. Occasionally, a few people switch off once they hear that we don’t print logos to stick on their company cars, or create banners saying “one stop shop for fresh & tasty food” to hang above their restaurant. That said, an increasing amount of companies are realizing the value of brands as an asset.

Categories: 

Brand Communication and Emojis

Everything we do at ARK is based on communication. Everyday we roll into work and ask ourselves “How can we take A and deliver it as clearly, palatably and compellingly as possible to client X  and their audience?“ 

Categories: 

Print Lives!

World Cup 2014 is over and it certainly wasn’t disappointing. Nothing got the people going like the Brazil vs Germany match. From the aficionados, to the laggards, to those who just didn’t give a hoot about the Cup, everyone was captured, engaged and astounded. 

Seeing “1-7” on the scoreboards was bad enough, but nothing depicted the churning maelstrom of emotions like the next day’s front pages. 

Categories: 

Shooting Your Rebrand In the Foot

The importance of strong brands is now being recognised more than ever, at least in Africa, which is fantastic. Companies now have a deeper understanding of how brand strength affects their bottom lines, and consumers are now expecting more from brands due to availability of choice. 

Recently, we saw Standard Group’s KTN and Nation Media Group’s Nation FM (formerly Easy FM) rebrand. However, the former’s latest brand refresh (in the form of a new logo) resulted in an embarrassing episode of publicised self criticism. 

Categories: 

Did we just quote Yeezy?

We never thought we’d ever be quoting Kanye West on branding but here goes, we promise it’s leading somewhere, "There would have been no Beats deal without the Samsung deal. It showed the No. 1 company the importance of connecting with culture.” He was talking, of course, about the Samsung partnership with Jay Z that exclusively gave 1 million Samsung smartphone users the Holy Grail album, prior to it’s official release date back in 2013.

Categories: 

World Cup 2014 Is Here!...Almost

While we eagerly anticipate the games and connection of the office DSTV  so that we can watch the 2014 World Cup, we decided to take a look at some of the team kits.  Particularly those of the African teams. 

Categories: 

Pages