15 May '14
Brands are catching on to the notion that consumers no longer want to be persuaded into purchasing purely by traditional methods of advertising, but rather want to gain value through engagement and utility. This means integrating digital strategies into overall business strategies, particularly social media. Great! But before you rush to open up a Facebook account, do the research and find out where your audience is, decide what it is that you want to achieve on social media, it just might be that Facebook isn't where you need to be.
Among the leading social networking sites in Kenya are Facebook, Twitter, LinkedIn, Instagram and Youtube. Once you've identified where you need to be, learn the do's and don'ts. It'll go a long way towards your social presence success.
Use case: reaching droves of social media users, creative mix of content (text, images, video), targeted digital advertising
Use case: short engaging conversations
Use case: creative picture messaging
(It's not just for mok-bang and fashion brands)
Use case: Enabling consumers to discover your brand, share it and love it.
(Youtube is the 2nd largest search engine in the world)
Use case: Business targeting businesses
07 May '14
This past Sunday was host to the first ever Koffee Trophee mountain bike race. It was quite the event - beautiful scenery and an ideal mountain trail that provided an engaging balance of challenge and pleasure, not forgetting a ride through the scenic coffee farms. Most importantly, the race catered to all levels of active folks, from the ilk of Safari Simbaz and Kenya Riders to juniors and amateur cyclists. All turned out and all enjoyed.
Cycling in Kenya is still an under-appreciated sport which has stymied due to lack of proper leadership. We always grab the chance to say kudos to any organizations that are working towards turning these challenges around.
The race set a milestone for awarding the largest purse in a Kenyan cycling event. Samson Gichuru, who finished the race at an impressive 1:13:15, took the prize.
Hongera to the organizers of Koffee Trophee and the likes of Goshen Acquistions for contributing towards taking Kenyan cycling to the next level. Let's keep it going.
01 Apr '14It's April Fools' Day! Some of us got pranked by the public transport system, or rather lack of it, on our morning commute to the office, others read ridiculously unconvincing stories in the media and the rest saw great brand engagement based around this day of tomfoolery.Brands who (yes, who - because brands have personalities) want to nail customer engagement techniques should always keep these golden nuggets of wisdom in mind:- customers are people- people are emotional- people have emotional connections with friends- friends influence friendsThe above insights to effective brand engagement are so core to the extent that we felt they deserve a mnemonic, PEFI (People - Emotion - Friends - Influence).If brands want to engage with consumers then they have to become their friends. The beauty of 'real' consumer engagement lies in it's value exchange. Consumers want to connect to brands that match their personal values and aspirations, which enhances their brand experience, and brands see this impact in their profit margins. There is an indubitably high correlation between real emotional engagement and positive consumer behaviour, sales and profitability.Here are some brands who ☺ we felt kept it PEFI and managed to engage consumers with on-brand April Fools' pranks.
19 Mar '14
With the Koneksie team in Amsterdam and the ARK team in Kenya, we sometimes need to have a virtual toast with real liquid communication.
25 Feb '14
The process behind logo creation is often oversimplified. The most recognisable logos such as the Nike Swoosh may look simple but there's nothing simple about what goes into creating how effective they are. The most successful brands sell more than products and services they also sell the big picture behind their brands, logos should do the same.
Whenever a client approaches us to create a logo or evolve the one they already have, we aim for a design that communicates. We revert to the brand's strategy for creative direction, there has to be a plan based on logical thinking. This is where the logo starts to take shape, both metaphorically and literally.
Shapes take a main cast role in the play of logo psychology, along with colour and typography. Often, brands and designers get trapped into designing on aesthetic value alone, risking a logo disconnect - aka disaster. But if you hit that sweet spot between aesthetic value and concept based on brand attributes, that's logo heaven.
Some of the brand identities we've created:
The focus of this brand is mothers and babies, while keeping in mind the community at large. Circles in logos project a positive emotional message, they can suggest community, love and unity while curves are largely associated with a feminine nature.
Helix trains its clients how to progress and increase the efficiency of their digital finance services. Triangles trigger association with stability and precise logo shapes combined with straight lines impart professionalism, efficiency and strength - qualities that most would look for when it comes to businesses dealing with their finances.
Zuku was the first brand to bring 3 play to Kenya. Exciting, dynamic, new technology. The pod shapes combined with bright colours communicate fun, dynamic and casual. Soft and rounded typefaces largely give a youthful appeal. The bold lettering has a more masculine edge which creates a gender balance when combined with the female inclined curves of the pods.