Brand Communication and Emojis

Everything we do at ARK is based on communication. Everyday we roll into work and ask ourselves “How can we take A and deliver it as clearly, palatably and compellingly as possible to client X  and their audience?“ 

That is why we were particularly intrigued by this change in normal text language known as emoji. One major event in the recent history of communication has affected the way we communicate today. Digital communication. A large number of us use smartphones, and with smartphones came the wide-spread use emoji in our daily converse. Today, they are a universally understood digital attribute of pop culture. Adding context and emotion to everyday communication. They appeal to today’s busy & cluttered world of communication where we all strive for brevity and clarity.   

Yes, like anything else when abused, it can be annoying. However, this new universal language adds a layer of creativity to written language, for people and brands alike. Apple found a branding opportunity in emojis. The headphones on an iPhone appear as Apple EarPods and the iPhone as an icon for smartphones.

Not to say that all brands should rush out and customise an emoji, but there’s room for everyone to participate. Brands could use emojis in their social media messages to add fun, colour and personality to their brand language.

The world doesn’t need emoji but who knows, maybe one day it’ll be the conventional way of communicating. While we wait for that to happen, here’s a quick run down of the history of emoji, in emoji .