• PROJECT MANAGER / Teaspoon Polisher

     

    Working at ARK gives you the opportunity to work with some of the most creative people, and in a very exciting industry.

    We're perfectionists, and we all work hard. We enjoy time away from work too - that's usually when we get our most innovative ideas.

     

    Building Brands at ARK

    As leading creative, strategy and design firm, we're always looking for passionate & talented individuals from around the world to join our growing team.

    Our team is comprised of a diverse set of professionals with backgrounds including research, strategy, design, marketing and technical development.

    We love building brands, and share a strong sense of the importance of beautifully designed and executed brand strategies, with a mind for the realities of business.

     

    The Role

    We're looking to grow our team by hiring a highly motivated project manager with a desire to take ownership of multiple projects from pitch to sign-off.

    Your service-oriented nature, razor-sharp communication skills and strong business acumen uniquely qualify you for this role as the liaison between one of the best brand agencies in the country and some of the largest global brands.

     

    Your responsibilities will include:

    • managing large and complex projects.

    • actively influencing, contributing to and presenting work.

    • being creatively and strategically involved from concept through to completion.

    • working collaboratively with the delivery team to ensure quality and timeliness of project execution.

    • constantly managing project stages and thinking ahead about the needs of the multi-discipline team and client.

    • developing and maintain effective, thoughtful status communication mechanism for clients.

    • being pro-actively involved in developing new business and initiatives for our clients.

    • translate project requirements into coherent and inspiring creative briefs.

    • confidently communicating project ideas and updates both internally and to clients.

     

    You should have:

    • excellent project management skills.

    • ability to clearly and effectively articulate thoughts and deliver well-written documents.

    • strong presentation skills (and proficiency in developing engaging presentations and slide decks).

    • a strong understanding of creative and strategy build processes.

    • comfort in both "left" and "right" brain environments.

    • a natural flair for organizational and communication skills.

    • 2 years prior working experience in a related role.

    • independent, engaging and enthusiastic personality.

    • nit-picking attention to detail with a strong commitment to quality and usability.

    • superb organizational, time management and team collaboration skills.

     

    If you’re interested in building some of the world’s top brands and working in a fun, creative atmosphere, show us your work and tell us why you'd be a great addition to our family.

    In addition to working with the smart and passionate people that make up the ARK family, you also get the perks that include flexible working hours, a great working culture and atmosphere that promotes career and personal growth through thought leadership and innovative team projects.

     

    If you are a curious individual that believes better experiences shape a better world, we’d love to hear from you.

     

    Apply to: people@arkafrica.com

    Role: Project Manager, ARK Nairobi

    Download

    Categories:
  • CREATIVE DESIGNER / OCD Champion

     

    Working at ARK gives you the opportunity to work with some of the most creative people, and in a very exciting industry.

    We're perfectionists, and we all work hard. We enjoy time away from work too - that's usually when we get our most innovative ideas.

     

    Design at ARK

    As leading creative, strategy and design firm, we're always looking for passionate & talented individuals from around the world to join our growing team.

    Our team is comprised of a diverse set of professionals with backgrounds including research, strategy, design, marketing and technical development.

    We love experimenting with technology, and share a strong aesthetic viewpoint with a mind for the realities of business.

     

    The Role

    We're looking to grow our team by hiring a talented designer with creative, art direction and interface design experience.

    Your perfect mix of design skill and creativity qualifies you for this design role, building beautiful brand experiences for some exciting brands.

     

    Your responsibilities will include:

    • using creative thinking to develop concepts.

    • design brand identities and identity systems.

    • designing beautiful and coherent interfaces across various platforms.

    • developing pleasurable human interface experiences using design thinking.

     

    You should have:

    • a strong portfolio that demonstrates your design and thinking skills across a variety of client categories and interactive design formats & methodologies, e.g. brands, advertising, websites, mobile/tablet UI and apps and personal projects.

    • a natural flair for design and be able to translate brand and brief requirements into solid, coherent work.

    • a clear understanding of UX and designing for interactivity across all platforms.

    • the ability to design and develop sketches and prototypes to help the design thinking process, as well as communicate concepts to team members and clients.

    • 3 years prior working experience in a related role.

    • enthusiasm and up-to-date knowledge of human interface design, best practices and emerging technologies.

    • nit-picking attention to detail with a strong commitment to quality and usability.

    • superb organizational, time management and team collaboration skills.

     

    If you’re interested in building some of the world’s top brands and working in a fun, creative atmosphere, show us your work and tell us why you'd be a great addition to our family.

    In addition to working with the smart and passionate people that make up the ARK family, you also get the perks that include flexible working hours, a great working culture and atmosphere that promotes career and personal growth through thought leadership and innovative team projects.

     

    If you are a curious individual that believes better experiences shape a better world, we’d love to hear from you.

     

    Apply to: people@arkafrica.com

    Role: Creative Designer, ARK Nairobi

    Download

    Categories:
  • Full Tank Start to 2015

    Most of the folks in our office ride into work in the morning but every once in a while we conform to the Nairobi norm and drive into work, alone in our five seater cars stuck in endless traffic and all heading in the same direction from the same direction. Like we said, it's the Nairobi norm.

    When petrol prices dropped we also joined in the jubilation. Our delight led us to think why hadn’t this happened sooner? Global crude oil prices had dropped 40% in the last 6 months and this surely should have been reflected in the local fuel pump prices. 

    We decided to find out exactly how much of a drop Kenya had experienced in local petrol pump prices vs global Brent Crude prices / barrel, using a KES/USD baseline. The result is in the below plotted graph. 

    Click here to view larger image

    Categories:
  • Genericide

    At times the impact of brand can be so powerful that it takes on a whole new life of it’s own. Earlier this week a certain so and so at the ARK offices complained “I washed my jacket and it now smells of Omo ya Ariel.”  

    Wait… what? Omo ya Ariel?! 

    Sellotape, Elianto, Blue Band, M-pesa ya Airtel, Thermos, Orbit, Big G, Cutex, Hedex, Panadol, Nissan… and many more brand names have now become generic terms to describe a product category in Kenyan colloquial terms. 

    Globally, we have brand names that have turned into verbs, like Google it. Surely this is fantastic news for these brands, the ultimate compliment to show your dominance amongst competitors in the market place. Well… not really. Allegedly there’s a downside to a brand becoming bigger than its context. The risk of genericide.

    Genericide, a portmanteau of generic and suicide. 

    If it gets to a point where consumers understand the name of your brand to be the name of a product category rather than an identifier of its exclusive source, your brand looses its distinctiveness. Other brands could seize the opportunity to latch onto the popularity of the name to promote their own brands.

    First thing you’d do is call an IP lawyer, but the apotheosis of irony could strike. Should competitors convince intellectual property judges that it’s an everyday term, your trademark could slip into the public domain, you could legally lose your brand trademark and your brand - a victim of genericide.

    In the Omo ya Ariel example, Omo stands at a loss. 1) the Omo brand name has become meaningless, synonymous and indistinguishable from other detergents  2) as a brand you wouldn’t want to be mentioned in the same breath as your competitors by consumers. It’s a space you want to dominate and retain.  

    Destroyed by their own success. There have been many victims, just google it :)

    Categories:
  • The Value of Brand

    "What is brand and why is it important?”

     A question that ARK is all too familiar with being asked and always glad to answer. Occasionally, a few people switch off once they hear that we don’t print logos to stick on their company cars, or create banners saying “one stop shop for fresh & tasty food” to hang above their restaurant. That said, an increasing amount of companies are realizing the value of brands as an asset.

    Brands stand for something in consumers' minds and what they stand for are considered to be values. These values enhance a product or service beyond its functional purpose, the consumer gets value, hence they are willing to pay a premium for it.

    Another realization of brand value is being considered in companies’ balance sheets, for example when a company is being sold or in the case below looking for investment to grow.

    In 2008, the Kenyan internet space was just taking shape, the growth of mobile subscriptions and mobile internet was met with the anticipation of  Kenya’s first sub–marine fiber cable. A new mobile money product by Safaricom called  M-Pesa was gaining popularity and Ushahidi had just been launched. Exciting!

    Wananchi Online, a local internet service provider received an investment from East Africa Capital Partners (EACP) and Liberty Global. With the investment Wananchi Online set up Wananchi Group and acquired Simbanet.

    The company’s board had an ambitious plan to be the first triple play provider in the region.  They had started creating a brand but knew they had to get it right,they decide to invite ARK to do a quick assessment of what they had. The assessment called for a rebrand.

    We created a brand identity, new brand name, positioning and other cool stuff that now stands as the staple entertainment brand known as Zuku in many Kenyan, middle class, homes today. You can see more of  the Zuku project here.

    Today Zuku is the largest provider of fixed broadband and earlier this week they announced a $130 million round of funding from several investors, including its original funders – EACP. Kudos!

    Among other things, it’s a testament to the power of brand in the top line growth of companies.

    Image source: www.neutronllc.com

     

    Categories:

Pages

@ARKnative